Reach New People And Grow Your Product Sales In 2023
Product marketing is a strategic marketing function that bridges the gap between product management and marketing communications.
Strategic Questions
Product marketing addresses five strategic questions:
- What products will be offered (i.e., the breadth and depth of the product line)?
- Who will be the target customers (i.e., the boundaries of the market segments to be served)?
- How will the products reach those customers (i.e., the distribution channel and are there viable possibilities that create a solid business model)?
- At what price should the products be offered?
- How should we position the product in the minds of the customer?
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